How to Gain TikTok Followers: 11 Proven Formula to Grab the Gen Z & Millennial Markets


Let's be honest, how many times have you been on TikTok and thought, "I wish everyone would see my content"?

You're not alone. We'll have been there.

Followers open a new gateway to earn money on Tiktok.

This is because the more folks follow you, the more exposure your videos will get. As a result, you'll be able to reach more people and grow your audience faster.

But, the question is, how to gain TikTok followers for free? Are there any legit methods?

Different social media platforms follow other techniques (though good content is the king everywhere). In this guide, we will be looking into 11 different methods to help you increase your followers on TikTok.

11 Proven Methods on How to Gain TikTok Followers

How do I increase my followers on TikTok? Here are the 11 tiktok hacks to gain followers.

Disclaimer: This is not a How to get 1000 followers on TikTok overnight guide. The truth is, it takes time.


1. Target Audience Identifying (Cue: It's not that hard)


The foremost trick of increasing followers on TikTok is identifying your target audience.

Here is why:

If your identified audience is wrong, there is no point in making content on TikTok. You will never be able to increase your followers.

But the only problem? Satisfying everyone is impossible!

So, figuring out the demographic of your followers and creating content according to their choice is essential.

Let's say you just opened an account in Tiktok. To use the social platform effectively, you need to monitor analytics.


Tools such as your true followers, publications, posts, and metrics can help you make a marketing strategy. Moreover, whether your strategy is successful or failed can quickly be learned by looking at the number of likes, shares, comments, views, followers, and engagement levels. However, you will get more information in the TikTok insights, and you can see your monthly and weekly growth.

Newbie in Tiktok?

For a new TikTok user, you should share some basic analytics to identify your target audience. In this case, you must be a business account holder in TikTok to see the analytics. Get access to your Profile analytics by switching to a business account with the below steps.

  • Unlock your mobile and visit your Profile from the TikTok app
  • In the top right corner, you will find 3 straight lines. Click on them.
  • Now go to Account> Manage Account
  • Then go to Account Control > Switch to Business Account

You have successfully switched your basic Account to a business account. Now you can see your primary target audience via Desktop and mobile devices both.

On Smartphone:

  • Log onto your TikTok Account and go to your Profile.
  • In the top right corner, you will find 3 straight lines. Click on them.
  • The "Account" section is available under the heading. From here, you need to find the "business" icon. So, go to Account> Business Suite, where the business icon is available.

On Desktop:

  • Log onto your Tiktok Account and go to Profile
  • Then take the mouse over your profile picture
  • Once you click on the "Business Suite," analytic page will appear

From the analytic data, know your followers' top territories and gender.

This 2 information will be of utmost benefit to identifying your target audience. 

For example, from the above image, you can find that a particular day is celebrated in Brazil for women. According to this information, you can target your audience and make content.

No matter how many creative videos you post on TikTok, your follower number will not increase if you don't know your target audience.

2. Make Trendy and Engaging Content

Whether on TikTok or other social media, trendy and engaging content is always high.

So, how do you know which one is the trendy TikTok content?

Anything can be trendy content on social media like dancing, music, popular hashtag, transitions, etc. Find the below ways to know the trend of TikTok videos.

· Go to the Discover Page. Check what the popular trend on TikTok is. As stated earlier, the trend can be a song, hashtag, or anything else. Use the analytics to inspire what video content you can make for your feed. 

2 trending hashtags for a specific business might be:

#GymTalk: This hashtag is suitable for fitness brands and gym

#LearnHow: This hashtag is all about the step-by-step guideline of doing anything

3. Create (& join) in TikTok Challenges


While scrolling through the TikTok app, you will see that people participate in multiple TikTok challenges.


The video challenges can be related to dancing, singing, etc. You can make your own TikTok challenge and see how it works for you. The brand Moonpie did the same; they created a TikTok challenge named #MoonPieChallenge. This brand introduced the challenge in their high-speed video and prepared several other videos following it. Also, you can participate in the TikTok video challenge.

Find the below tips to choose the right TikTok challenge.

  • The most significant factor of a successful video challenge is; how relatable they are. So, choose a video challenge that gains millions of views, comments, likes, and shares. In this case, you have to consider quantity over creativity.
  • Generally, video challenges of famous brands receive much popularity. Check if there are any star TikToker doing video challenges for a specific brand. Once you start doing video challenges of a brand, you can gain the brand's loyalty, engage more followers, and skyrocket your audience.

4. Utilize trending Hashtags (This humble little word is more powerful than you think)

TikTok works hard to show relatable content on your feed.  One common practice among all TikTok users is putting all the trendy hashtags in their content. This is not the best method at all.

Viewers will be disturbed if the added hashtag is irrelevant to your content. They will think you are spamming. So, check the hashtag before adding captions; make sure it is relevant to your content.

So, identify a relevant hashtag and start using it in your content before posting. Then track how many views, comments, likes, and shares it gets.

Another trick is evergreen hashtags #foryou or #fyp in your video content to get your place on the For You page. When your hashtags are rightly used, your post will reach several users, and your audience will expand automatically.

To select the correct hashtag, here are a few tips:

  • Don't include special characters except for # and _
  • Spellcheck the used hashtags
  • Monitor and track the used hashtags
  • Don't overuse hashtags
  • Use camel case for hashtags to enhance readability
  • Use different hashtags for each social media
  • Use a mix of low and high-density hashtags
  • Avoid adding space

5. Posting Tiktok videos at the Right Time is the Key to Success


Finding the best time to post Tiktok videos is crucial. You will not get the most views of your video throughout 24 hours. There is a specific time when people enjoy TikTok videos. So, you might wonder how to find a suitable time to post TikTok videos.

Business or creator tools will be handy in this case, where you can check out the analytics.

Go to the Followers Tab. Then look for Follower Activity by scrolling down.

Here you will get the data about the days and times your followers were most active. So, identify the time when most of your followers are active and post content just before that. This will surely help you get the best result.

Another trick is to maintain a log of your published content time. This way, you can post content at different times and check what times work best for you.

6. Make UGC (User-generated content)

If you are not sure what UGC is, let me explain.

The complete form of UGC is user-generated content, meaning the content the users make. After creating more challenges and content on TikTok, you will collect a decent collection of user-generated content. UGC will help you in:

  • Improving the trustworthiness of your brand
  • Getting better engagement
  • Boosting TikTok followers
  • Now, how to get hands-on with millions of UGC
  • Starting posting on your own challenge
  • Start a trend of hashtag
  • Host a contest

7. Get the Most Out of Influencer Marketing


Want to expand TikTok followers?

Follow "Influencer Marketing." This technique is one of the proven methods of increasing TikTok followers. Working with so many TikTok influencers or stars will surely boost your follower numbers significantly. Kat Stickler, a TikTok influencer, is the biggest example of influencer marketing.  She made a sponsored post of Ellen Woods' famous Harvard video application for skincare line Beekman 1802.

Here the trick is, that whoever follows Kat Stickler watched the video, and potential customers purchase a product from the brand. Thus, the number also gets increases. It helps the Beekman 1802 to reach a larger audience.

Here is one thing to remember:

The company or brand has to pay the cost. Based on your marketing plan and budget, you can choose a micro-influencer with a decent amount of followers from TikTok. Then start influencer marketing.

8. Engage Yourself with Other TikTok User


Remember, TikTok is a social media platform.

So, it is significantly vital to engage yourself with other TikTok users. Otherwise, your followers will consider it spam whatever you share or post. You can take assistance from the TikTok duet and stitch feature to improve followers. 

9. Respond to Your Followers' Comment ( Also Comment on Other Videos of FYP Page)


Tiktok is called social media for a good reason. The biggest reason is; that you can have a conversation with your followers. Undoubtedly, your focus should be on creating videos and content targeting your audience. At the same time, it would be best to reply to your follower's comments.

More replies mean more engagement. As a result, your followers will be much more engaged in your content than before.

You must also continue commenting on other people's videos or content. Appreciate them for their excellent work. Moreover, avoid hate speech. If you dislike any video, don't use bad language. Say politely about the lacking of the video. Share your opinion on the content. You must add value to the content instead of saying "Good work," "Keep on continuing," etc.

10. Be Consistent


"Consistency" is one of the crucial factors when planning to increase followers. Make a schedule for posting your videos or content and follow it meticulously.

11. Add Keywords in your Video Title

While putting a caption in your caption, try to use keywords in the title. Try to learn how people use words to search for videos. A relevant keyword will surely make your video much effortless to find.

Final Words

There is no single solution available for increasing followers on TikTok. You must follow several techniques (& smartly blended) to expand the follower's number. However, the biggest trick is to post continuous video content relevant to your target customer. Then, tricks come in, taking the benefits of trends, hashtags, influencer marketing, etc..

What happens when you get 1,000 followers on tiktok? You unleash a new opportunity to make money on this platform. Lastly, you must be patient enough because success doesn't come overnight.